Trademark Disputes Over Property Names

Trademark disputes involving property names are growing rapidly in recent years. Builders, developers, and real estate companies give unique attractive names to housing projects, apartments, malls, and commercial complexes to add brand value. Such names at times have been registered as trademarks. In case of identical or similar property names being used by different parties, such circumstances may cause confusion among consumers. This paper provides an overview of the concept of trademarks over property names, the legal mechanism regarding disputes arising, important judicial precedents that have been decided, and enunciate certain problems in enforcement. This paper highlights trademark law\\\'s protection for property names and balancing of commercial interests with public rights.