VALUING BUSINESS BASED ON DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

This article analyzes the theoretical and practical aspects of using traditional methods as well as artificial intelligence (AI) and digital technologies in business valuation. The study explores opportunities for business valuation using discounted cash flow (DCF), comparative, and asset-based approaches alongside AI-driven methods based on machine learning and Big Data technologies. A practical analysis was conducted using the example of “UzbekExpertiza” JSC, where the results of traditional and AI-based valuations were comparatively analyzed. The findings demonstrate that artificial intelligence technologies can improve the accuracy and speed of predicting a company’s value.