Evaluating The Awareness And Understanding Levels Of ESG Investment By Generation Z Investors

Members of the target population were chosen at random and given an online questionnaire as part of the study. People from Generation Z who were between the ages of 18 and 27 made up the respondents who took part in the study using Google Forms. To find study participants, the researchers turned to academic networks and social media sites. To judge the ESG awareness, financial literacy, ESG investment attitudes, social media, financial influence, financial behavior, and ESG company investment intentions, the questionnaire which the researchers used had a five-point Likert scale with multiple item scales that they developed. The results of the pilot test showed that the scale which we used is reliable enough, with Cronbach\\\'s alpha measuring 0.550 for three ESG Awareness items and 0.820 for three Financial Literacy items. The researchers got 578 original data points responses for their research. The researchers used descriptive statistics to analyze participant data and correlation and multiple regression analysis to test research hypotheses aligned with the study\\\'s theoretical framework.