CORPORATE OPERATIONAL STRATEGY MANAGEMENT AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN RETAIL SECTOR: A SYSTEMATIC REVIEW

Corporate operational strategy management (COSM) has become a critical determinant of organizational performance in competitive retail environments. The Nigerian retail sector faces numerous challenges including economic volatility, regulatory complexity, and intense competition. This study investigates the role of corporate operational strategy management in enhancing organizational performance in the Nigerian retail sector. Using a systematic literature review guided by the PRISMA 2020 framework, relevant studies published between 2000 and 2022 were analyzed to examine how operational strategies influence key performance indicators such as profitability, sales growth, customer satisfaction, and employee satisfaction. The findings reveal that firms implementing strong operational strategy management demonstrate improved performance metrics, including higher sales growth and profit margins. Key strategic drivers identified include effective inventory management, customer relationship management, employee training, and technological adoption. Despite these benefits, retailers face challenges such as regulatory constraints and economic instability. The study contributes to the literature on operations strategy by highlighting the importance of aligning operational capabilities with organizational objectives in emerging retail markets. The findings provide practical insights for retail managers and policymakers seeking to improve competitiveness and sustainability within the Nigerian retail sector.