Published March 19, 2026 | Version v1
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CONSUMER ELECTRONICS SOCIAL MEDIA MARKETING: FUTURE DIRECTIONS OF STUDY AND A SYSTEMATIC LITERATURE REVIEW

Authors/Creators

  • 1. Wuxi University of Technology, Wuxi, China
  • 2. Graduate School of Management, Management and Science University, Shah Alam, Malaysia
  • 3. Faculty of Business Management and Professional Studies, Management and Science University, Shah Alam, Malaysia
  • 4. ROR icon Asia Pacific University of Technology & Innovation
  • 5. Department of Tourism and Hotel Management, Samara University, Samara, Ethiopia

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