Dataset for: "Lead generation response intention: Mediation of the perceived usefulness of digital advertising"

This dataset contains the item-level correlation matrix and data codebook used for the SEM analyses reported in the manuscript “Lead generation response intention: Mediation of the perceived usefulness of digital advertising”.
Construct-level means, standard deviations, and Cronbach’s alpha are included in the manuscript.
The dataset is publicly available and can be freely accessed via this Zenodo record.