MODERN MECHANISMS OF DIGITALIZATION OF INSURANCE SERVICES

 Digital transformation has become one of the key drivers of innovation and competitiveness in the global insurance industry. The integration of modern information technologies into insurance services enables companies to improve operational efficiency, reduce administrative costs, and enhance customer satisfaction. This study examines the modern mechanisms of digitalization of insurance services and evaluates their effectiveness in developing insurance markets, particularly Uzbekistan. The research analyzes digital platforms, online policy issuance, artificial intelligence, big data analytics, and InsurTech solutions. The findings indicate that digital technologies significantly optimize business processes, accelerate claims settlement, and increase transparency. However, challenges such as cybersecurity risks, insufficient digital literacy, and regulatory limitations hinder rapid adoption. The paper proposes strategic recommendations for strengthening digital infrastructure and promoting sustainable digital insurance ecosystems.