СТАНДАРТИЗАЦИЯ ПЕРЕДАЧИ РУССКОЯЗЫЧНЫХ ОЙКОНИМОВ НА АНГЛИЙСКИЙ ЯЗЫК: НА МАТЕРИАЛЕ ИССЛЕДОВАНИЯ В ПГТ СОВЕТСКОЕ (РЕСПУБЛИКА КРЫМ)

The article addresses the pressing issue of standardizing the translation of Russian oikonyms into English using the case study of the urban-type settlement Sovetskoye in Yalta, Crimea. The relevance of this study stems from significance of place names as elements of cultural and historical heritage, as well as their practical importance for international tourism and navigation purposes. The primary objective of the research was to identify and systematically analyze typical errors and variations in the transliteration and translation of geographic and names on street signage. Methodologically, the research involved fieldwork that collected a corpus of 24 address plaques, with data analyzed through comparative and classificatory approaches. The study also examines theoretical aspects of the transmission of geographical names, highlighting the pragmatic benefits of phonetic transcription within visual navigation contexts. Empirical findings revealed seven distinct strategies for conveying nomenclature information, demonstrating the lack of standardization. A key outcome of the research includes classification of these variants and the proposal of an optimal solution that balances practical transcription principles with accurate representation of administrative and cultural characteristics. The authors give recommendations for developing and implementing local standards to enhance clarity and consistency in intercultural and infrastructural communication.