Microfinance Expansion Strategies Among Women Entrepreneurs in Accra, Ghana: A Comparative Analysis

Microfinance has been an essential tool for women entrepreneurs in developing countries, particularly in Africa where it often targets underserved populations such as low-income and marginalized communities. In Ghana's capital, Accra, microfinance institutions have played a significant role in empowering female entrepreneurs through financial support and training. The research employed a mixed-methods approach, combining qualitative interviews with quantitative survey data collected from a sample of microfinance clients who have received support over the last five years. Data was analysed using statistical software to identify trends and patterns in participant outcomes. A notable finding is that women entrepreneurs who adopted an integrated business strategy (combining financial services with capacity-building programmes) reported higher success rates compared to those who relied solely on financial support, achieving a 35% better business performance index. The study concludes that successful microfinance expansion strategies for women entrepreneurs in Accra emphasise the importance of holistic support beyond traditional financial assistance. Microfinance organizations should consider adopting integrated strategies to meet the diverse needs of their female clientele, thereby enhancing long-term success and sustainability. microfinance, women entrepreneurship, business performance, integrated strategy, Accra