Green Transportation And Economic Performance In Food Supply Chain: An Operational Perspective

This paper will explore economic performance of supply chain and green transportation in transportation from an operations and strategic fit perspective. Contrary to traditional economic performance of supply chain and green transportation in transportation which addresses the cost of sustainability, this paper will address the operational aspect of sus-tainability in supply chain and green transportation in transportation which can be aligned with economic performance through supply chain strategic fit which accounts for the inherent uncertainty and demand-response nature of supply goods. Sustainability as an operation rather than a cost will be aligned with economic performance through supply chain strategic fit which addresses product requirements through an efficiency-responsiveness frontier.