Published January 15, 2026
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Celebrity-Driven Political Parties and Political Advertising in India
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Description
A study exploring how film stars and celebrities in India have shaped politics by forming parties (MGR, NTR, Vijay) and how modern advertising—posters to AI campaigns—amplifies their influence. Examines democratic effects (youth turnout vs. policy neglect), economic impacts (₹1,494 crore BJP 2024 spend), and future trends, arguing personality-driven politics energizes voters but risks shallow governance.
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