A Study on Awareness About Lenskart Among The Youngster with Special Reference to Coimbatore City

Brand awareness plays a vital role in influencing consumer purchasing decisions, especially among youngsters who are highly exposed to digital media and modern marketing techniques. The eyewear industry in India has witnessed significant growth, and Lenskart has emerged as a leading brand by offering affordable, stylish, and technology-driven eyewear solutions. It understands how youngsters become aware of Lenskart, the factors influencing their awareness, and their overall perception of the brand. Primary data for the study is collected through structured questionnaires administered to youngsters, while secondary data is obtained from company websites, journals, and related research articles. Simple statistical tools such as percentages and charts are used for data analysis. The findings of the study help in identifying the effectiveness of Lenskart’s promotional strategies, including social media marketing, online advertisements, and word-ofmouth communication. The study concludes that high brand visibility, digital presence, and customer-friendly services have significantly contributed to Lenskart’s awareness among youngsters. The results of this study will be useful for marketers and researchers in understanding youth consumer behavior and improving brand communication strategies.