A Study on Buying Behaviour of Footwear Brand "Crocs" Among College Students, Coimbatore

Crocs is a globally recognized footwear brand that follows strong comfort, ease of use, and innovative design principles. The company was established in 2002 with the idea of clog-style shoes, which are lightweight, hard-wearing, and great to wear day after day. One of the key strengths behind Crocs shoes is the foam resin wherein the product is made of advanced technology that offers superior cushioning, flexibility, and longlasting comfort to the wearer. Furthermore, the shoes are waterproof and easy to maintain, thus being perfect for every age group and lifestyle. Over time, it expanded its portfolio into sandals, slides, boots, and workspecific footwear, targeting casual users and professionals who would be using it all day, standing at work. This paper deals with an exploratory study on the buying behaviour of college students in Coimbatore regarding the Crocs brand. Sources of awareness, frequency of purchase, price perception, comfort level, and factors influencing buying decisions are studied. Primary data from 50 respondents have been collected through a structured questionnaire and analysed using percentage analysis. The findings indicate that comfort and reasonably affordable prices remain a significant influencer of the purchase decisions, while social media remains the easiest avenue through which brand awareness can be engendered. These findings further suggest that Crocs should increase design variety and student promotional approaches to increase the frequency of purchases.