A Study on Consumer Behaviour Towards Sanitary Napkins Among College Students in Coimbatore

The study examines Consumer behaviour in regard to sanitary napkins is an important criterion for menstrual habits and general health among young women. This paper aims to discuss and find the kind of purchasing behaviour and awareness among college-going students in Coimbatore about using sanitary napkins. The main purpose of conducting this research is to see what factors are taken into consideration while making a final purchasing decision related to sanitary napkins, along with comfort and pricing, and also environmental aspects and brand reputation. The research methodology used is a descriptive study where primary data was obtained by a structured questionnaire among college-going girls in Coimbatore. The study also used secondary references for its research in books and publications related to academic journals and articles published along with references online for comprehensive relevance to its research queries and requirements. Results showed a major aspect in terms of environmental aspects and pricing sensitivity in making a final repayment decision related to sanitary napkins among girls and increasing awareness related to biodegradable and skin-soothing sanitary napkins in the market.