Published January 31, 2026 | Version v1
Journal article Open

Study of Marketing Opportunities for Growth of Fast-Food Selling Business in Sangli City

  • 1. Associate Professor in Commerce, Nemgonda Dada Patil Night College Sangli, Maharashtra
  • 2. Principal, Nemgonda Dada Patil Night College Sangli, Maharashtra

Contributors

Description

            The fast-food business is increasing very rapidly although unhealthy, the fast food is useful to facilitate the hunger need of needy people like students, office workers, pedestrians, etc. therefore, there is potential growth in fast food business industry. The present study aims to understand the present marketing and promotional strategies and obstacles faced by fast food sellers. The data were collected through using structured questionnaire.

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