IMPACT OF ANIME CONSUMPTION ON ACADEMIC PRODUCTIVITY AMONG COLLEGE STUDENTS IN PUNE: A SURVEY-BASED STUDY

In recent years, digital streaming platforms have become an integral part of students' daily routines. Among various forms of online entertainment, anime has gained significant popularity among college students in urban Indian cities, including Pune. While entertainment media can provide relaxation and emotional engagement, concerns are often raised regarding excessive viewing habits and their potential academic implications. The present study explores the relationship between anime consumption patterns and academic productivity among college students in Pune. A structured online questionnaire was administered to 150 respondents across different academic disciplines. The study examined variables such as daily viewing duration, binge-watching behavior, late-night streaming habits, sleep duration, study hours, and self-reported academic performance. The findings suggest that moderate anime consumption does not significantly affect academic productivity. However, extended late-night viewing and frequent binge-watching were associated with reduced study hours and irregular sleep patterns. The study highlights the importance of balanced digital engagement and responsible time management among students.