Published March 4, 2026 | Version v1
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Tadbirkorlikni rivojlantirishda raqamli Marketing Strategiyasi

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Ushbu tezis 2020–2024 yillar davomida 6 mintaqadagi 186 ta kichik va o'rta korxona bo'yicha empirik tahlil hamda 3 412 tadbirkor va iste'molchilardan olingan so'rovnoma ma'lumotlari asosida raqamli marketing strategiyalarini O'zbekistonda tadbirkorlikni rivojlantirishning muhim omili sifatida o'rganadi.

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References

  • 1. Chaffey D., Ellis-Chadwick F. Digital Marketing: Strategy, Implementation and Practice. — 7th ed. — London: Pearson, 2022. — 624 p.