SEMANTIC AND STYLISTIC INTERPRETATION OF THE LEADERSHIP CONCEPT IN LITERARY DISCOURSE (THEORETICAL FOUNDATIONS AND LITERARY EVIDENCE FROM CHO'LPON AND JACK LONDON)

This article provides an in-depth semantic and stylistic analysis of the leadership concept within literary discourse. Drawing on theories from cognitive linguistics, stylistics, and leadership studies, the research investigates how leadership is linguistically conceptualized and artistically represented in fiction. The theoretical framework is based on the views of scholars such as G. Lakoff, M. Johnson, B. Bass, P. Northouse, N. Fairclough, and T. van Dijk. Literary works by Cho‘lpon and Jack London are used as illustrative material to demonstrate how leadership is encoded through lexical choices, metaphorical structures, and stylistic strategies. The study argues that leadership in literary texts functions not as institutional authority but as a moral, ideological, and discursive construct shaped by cultural context.