PRAGMATIC AND RHETORICAL STRATEGIES IN ENGLISH AND UZBEK POLITICAL COMMUNICATION

This study looks at the practical and rhetorical strategies used in English and Uzbek political communication. It focuses on how language is used to shape political identity, sway public opinion, and reach persuasive goals. Political speech in both language groups shows cultural values, historical events, and national ways of communicating. The study examines essential pragmatic mechanisms, including speech acts, politeness strategies, implicature, presupposition, and deixis, in conjunction with rhetorical devices such as metaphor, repetition, parallelism, emotional appeal, and evaluative language. A comparative approach shows that there are both similarities and differences in how to persuade people, how to make arguments, and how to get people interested. English political communication often focuses on individualism, directness, and strategic framing. On the other hand, Uzbek political discourse tends to focus on collectivism, respect, social harmony, and culturally appropriate ways of addressing people. The results show that sociocultural norms and political contexts affect the choices people make about how to say things and how to understand and accept messages. The study helps us learn more about how people from different cultures talk about politics and how language affects political reality.