#Tiktok2024

This study examines TikTok’s role in spreading information and opinion about the 2024 United States presidential election at a time when the platform has become a central source of political content for young voters. Although social media and elections have been widely studied, relatively little academic research focuses on TikTok, and most work on echo chambers, filter bubbles and online polarisation has centred on platforms such as Twitter and Facebook. To address this gap, the study analyses 14 videos drawn from three common election-related hashtags (#election2024, #Trump2024 and #KamalaHarris). It explores what kind of narratives dominate these TikToks and how audiovisual and engagement features support them. It uses concepts such as algorithmic information flow, echo chambers and audiovisual framing to examine how political messages are constructed. The analysis identifies discursive strategies including mockery, future projection and tensions between authenticity and inauthenticity. These strategies shape how audiences interpret political content and raise questions about TikTok’s democratic impact. By focusing on election-related TikTok content, the study contributes to emerging research on the platform’s role in political communication.