Global HR Management Strategies in Multinational Corporations

This research paper studies how global human resource management strategies influence organizational performance, with a focus on Unilever as a case example. The study looks at important HR practices such as recruitment and selection, training and development, performance appraisal, diversity and inclusion, and the use of digital HR tools.

The research is based mainly on primary data collected through a structured questionnaire, along with support from books, journals, and company reports. The findings show that when HR strategies are properly planned and implemented, they improve employee motivation, productivity, engagement, and overall organizational effectiveness.

The paper emphasizes that in a global business environment, HR management is not limited to administrative work but plays a strategic role in achieving long-term growth and competitive advantage. The study provides practical insights into how strong HR systems can support both employee development and organizational success.