Watson Deliverable D6.2 – Dissemination and Communication Strategy and Periodic Dissemination and Communication Report (Interim Report 1)

Executive Summary:

This document serves as the comprehensive dissemination and communication plan for the Watson project. It outlines the strategic framework for effectively promoting and disseminating project information, outcomes, and results. By defining key target groups, messages, and communication channels, the plan aims to maximize the visibility, understanding, and engagement of stakeholders.

Communication and dissemination play a vital role in the success of the Watson project as they enable the exploitation of results and outcomes. The project consortium recognizes the importance of effectively communicating project advancements, research findings, and innovative concepts to various audiences. These efforts will enhance the project's visibility and facilitate the understanding and involvement of stakeholders at different levels. The primary objective of the Watson dissemination and communication strategy is to establish a well-structured plan that ensures the broad promotion of the design studies, developed concepts, technologies, and the potential for future implementation. By engaging with target groups through targeted messages, the project aims to create awareness, generate interest, and foster a sense of community around the project's goals and achievements.

The dissemination and communication plan will encompass diverse activities tailored to the specific needs and preferences of each target group. It will leverage a range of communication channels, such as project websites, social media platforms, newsletters, conferences, workshops, media outlets, and direct engagement with stakeholders. The plan will also foster collaborations and partnerships with external organizations, institutions, and individuals who can amplify the project's reach and impact. Regular evaluation and monitoring will be integral to the plan, allowing for the assessment of communication effectiveness, audience engagement, and understanding. Feedback and insights from these evaluations will inform the refinement and improvement of communication strategies throughout the project's duration, ensuring continuous adaptation to evolving needs and circumstances. Additionally, the dissemination and communication plan will allocate the necessary budget and resources to support the implementation of the planned activities. A detailed timeline will be established, outlining key tasks, milestones, and deadlines to ensure proper coordination and timely execution.

The deliverable is completed with a Section 8 on the initial approach on the exploitation planning and relevant contributions to innovation management. Relevant activities will mainly take place in T6.3, which starts on M12 and reports in Deliverables D6.6 (Month 18) and D6.7 (Month 36). T6.3 aims to address Intellectual Property Right (IPR) issues, to undertake stakeholder analysis and inform them at multiple levels (e.g., regional and national) on the project results and potential impact (in collaboration with the dissemination activities). Within this task and in close coordination with project’s dissemination and communication strategy and activities, Watson will follow an effective, concrete, and dynamic exploitation strategy that will be regularly reviewed and expanded as the project proceeds.

By implementing this comprehensive dissemination and communication plan, the Watson project aims to create a robust platform for sharing knowledge, promoting outcomes, and building a vibrant community around its research, ultimately contributing to the successful dissemination and exploitation of the project's results.