DIGITAL LEADERSHIP AND ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLE OF DIGITAL TRANSFORMATION

As organizations increasingly adopt digital technologies, leadership has emerged as a critical factor influencing the outcomes of digital initiatives. While prior studies have examined the direct relationship between leadership and organizational performance, less attention has been paid to the mechanisms through which digital leadership contributes to performance outcomes. This study investigates the mediating role of digital transformation in the relationship between digital leadership and organizational performance. Drawing on upper echelons theory and dynamic capability theory, the paper argues that digital leadership shapes strategic priorities, resource allocation, and organizational learning, which in turn enable effective digital transformation. By synthesizing evidence from prior empirical research and organizational practices, the study demonstrates that digital leadership enhances organizational performance primarily by facilitating meaningful digital transformation rather than through direct influence alone. The findings offer practical insights for managers and contribute to the DBA literature by clarifying how leadership-driven digital initiatives translate into performance gains.