THE MODERN EDUCATION MANAGER: PROFESSIONAL PORTRAIT AND LEADERSHIP STRATEGIES

The article examines the theoretical and practical aspects of modern management in education as a complex innovative science. The author analyzes the transformation of management relations from subject-object to subject-subject within the "head – teacher – student – parent" system. Special attention is paid to the professional profile of an educational manager as a new type of leader possessing leadership qualities and administrative skills. The paper reveals the main approaches to understanding leadership: trait, behavioral, situational, and those based on emotional intelligence, substantiating their importance for ensuring the competitiveness of educational institutions.