Radio as a Tool for Achieving Sustainable Development Goals in Nigeria

Abstract

The Sustainable Development Goals (SDGs) represent a global framework designed to address pressing socio-economic and environmental challenges. In developing countries such as Nigeria, communication platforms play a critical role in mobilizing public awareness, participation, and behavioural change required for the realization of the SDGs. This paper examines radio as a strategic medium for advancing sustainable development in Nigeria. Using a conceptual and theoretical review approach, the study explores radio’s role in development communication, its comparative advantage over other media in rural and marginalized communities, and its influence on public awareness and participation in SDG-related initiatives. Anchored on Development Media Theory and Agenda Setting Theory, the paper argues that radio remains the most accessible and culturally adaptable medium for grassroots development communication in Nigeria. The study concludes that strengthening radio programming, enhancing policy support, and integrating community-based broadcasting approaches are essential for maximizing radio’s contribution to sustainable development.