Green Marketing and Green Brand Equity: Moderating Role of Religion

Published February 18, 2026 | Version Pdf

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1. Assistant Professor, Institute of Business & Information Technology (IBIT), University of the Punjab, Lahore
2. Mphil Student, Institute of Business and Information Technology (IBIT), University of the Punjab, Lahore
3. SVP / Unit Head - ESG, Policy & Risk Analytics, Risk Management Group, The Bank of Punjab, Pakistan

1. SVP / Unit Head - ESG, Policy & Risk Analytics, Risk Management Group, The Bank of Punjab, Pakistan

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Resource type

Journal article

Publisher

Zenodo

Published in

Journal of Religion and Society, 5(1), 325–341, ISSN: 3006-130X, 2026.

Languages

English

License: Creative Commons Attribution 4.0 International

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