Inclusive Language in Business Contexts

Conference paper presented at the 3rd International Conference on University, Enterprise and Society (UES), Madrid, Spain, November 2022.

This paper reports on a mixed-methods study examining perceptions of inclusive language in business contexts. Drawing on survey data (N=33) and interview evidence, the study explores attitudes towards gender-inclusive terminology, levels of comfort with inclusive linguistic practices and expectations regarding corporate responsibility.

The findings indicate high levels of comfort with inclusive language and strong expectations that businesses adopt inclusive communication practices, despite ongoing conceptual debates regarding specific gender categories.

This conference paper represents an earlier stage of research that was subsequently developed into a more theoretically grounded book chapter:

Marín de Agustín, C., & Kelly, M. (2020). Perceptions of the use of inclusive language. In F. Ubierna Gómez (Coord.), Nuevos Estudios en Educación, Arte y Negocios para una Sociedad Diversa. Editorial Fragua. https://doi.org/10.5281/zenodo.18663681