CNR-INO Social media report 2024

The CNR‑INO Social Media Report 2024 offers a clear and data‑driven overview of the Institute’s online performance from January to December 2024. Across Facebook, Instagram, LinkedIn, Twitter and YouTube, CNR‑INO achieved substantial growth and strengthening its presence among national and international audiences. Italy remained the core audience, with strong participation from key European and global regions. Metrics such as Audience Growth Rate and Amplification Rate reveal an increasingly active community that interacts, shares and contributes to the dissemination of CNR‑INO’s research culture. The 2024 data show a dynamic, organic, and steadily growing communication ecosystem that supports CNR‑INO’s mission of bringing optical science closer to the public.