Design-Based Value Enhancement of Khadi Through Fusion Concept of Indian Tribal and Traditional Arts

India’s tribal and traditional art forms possess a rich heritage but face diminishing visibility and relevance in contemporary society. Khadi, once a symbol of India’s independence and sustainable practice, similarly struggles to resonate with younger generations. This study explores a fusion-based design approach that integrates Indian tribal and traditional art motifs with modern aesthetics in khadi products. The initiative involved motif selection from some prominent Indian folk arts i.e. Phad, Pattachitra, Kalamkari, Gond, Warli and Madhubani followed by their transformation through fusion concepts into innovative garments. To create awareness among young generations, the results highlight the potential of fusion of traditional and tribal designs on garments to promote artisan livelihoods, revitalize endangered art forms, and reposition khadi as a viable and fashionable textile option. Discussion and consumer feedback revealed growing interest in culturally rich sustainable apparel, validating the project's relevance in today's textile landscape.