Published February 16, 2026
| Version v1
Dataset
Open
CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS
Authors/Creators
- 1. 1. Associate Professor, Department of Commerce,Government Arts College(Affiliated to Bharathidasan Univerisy), Tiruchy – 620022, Tamilnadu, INDIA
- 2. 2. Assistant Professor, Department of Commerce Computer Applications Aiman College of Arts and Science for Women, Tiruchy – 620021, Tamilnadu, INDIA.
Description
Introduction:This exploratory study investigates the role of environmental sustainability in mediating the relationship between consumer priorities and purchasing decisions in Indias retail market.
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2654.pdf
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