The Role of Organizational Culture in Innovative Activities

 In today's increasingly competitive environment, technology is fast development significantly changes
the business environment. In the given conditions innovative behavior is an important aspect of business
development.
 Organizational aspects of companies are discussed and studied in the paper theoretical foundations of
culture in terms of innovative activity. Right here issues of innovative culture formation and with it are
discussed related problems.
 The purpose of this paper is to analyze the impact organizational culture on management of innovation
processes.
Organizational culture is the uniqueness of each organization and defines unrepeatability. Companies
with a strong culture they tend to achieve more in their operation higher efficiency than companies with
low culture.
There is no doubt that it is innovative behavior that makes enterprises sustainable the key to
competitiveness, culture is the best of this business supportive.
Therefore, it is important for the scientific community active involvement in ongoing processes, which is
related with the in-depth study of innovative processes and it’s with support.