Published February 14, 2026 | Version v1

Silver-Grey's Thermal Tourism Experience: Benefit-based Market Segmentation of 65+ Consumers within Geronto Marketing

  • 1. Zonguldak Bülent Ecevit University, Kdz. Ereğli Faculty of Tourism, Department of Tourism Management
  • 2. Bolu Abant İzzet Baysal University, Faculty of Economics and Administrative Sciences, Department of Business Administration
  • 3. İstanbul Aydın University, Faculty of Applied Sciences, Department of Management Information System

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ROMAYA- 2026 (RJ-17).pdf

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