Design and communication of EU democracy support

This policy brief presents key findings from an original elite survey (N=61) of EU representatives in Brussels working on relations with its Eastern partner countries, that is Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine. Conducted between October 2024 and May 2025, the survey captures officials’ assessments of the EU’s external image in the region, as well as their preferences regarding democracy promotion instruments and engagement with Eastern counterparts.