IMPROVING THE CULTURE OF INNOVATION IN THE HIGHER EDUCATION SYSTEM

 The article examines modern trends in improving the culture of innovation within the
higher education system. It emphasizes that universities are becoming key centers of innovative
development, where conditions are created for the formation of entrepreneurial thinking and research
competencies. Special attention is given to the role of deep learning, as well as project- and researchbased methods that promote the development of students’ critical thinking, independence, and creativity.
The article analyzes changes in assessment approaches driven by digitalization and the advancement of
analytical technologies. It highlights the importance of integrating digital tools, hybrid learning formats,
and augmented reality technologies to build a practice-oriented educational environment. Issues of digital
literacy, collaborative learning, and informal education that affect the quality of student training are also
discussed. The article concludes that a systematic approach to innovation, modernization of infrastructure,
and a rethinking of the teacher’s role as a mentor and facilitator are essential for improving the higher
education process.