STRATEGIC PLANNING IN IMPROVING THE METHODOLOGY FOR MANAGING INVESTMENT PROJECTS IN THE TEXTILE INDUSTRY

This scientific thesis explores the issues of improving strategic planning methodology in managing investment
projects in the textile industry. The study analyzes modern financial evaluation methods such as NPV, IRR, and the
Balanced Scorecard, along with concepts of portfolio management and strategic alignment. Based on the current state
and development trends of the textile sector, practical recommendations have been developed