THE ROLE OF SOCIAL PRODUCTS IN ENSURING ENVIRONMENTAL SUSTAINABILITY IN TOURISM

This article explores the role of social products in promoting environmental sustainability within the tourism sector. It conceptualizes social products as tourism-related goods and services that generate social value for local communities while minimizing negative environmental impacts. Drawing on sustainability theory and tourism development practice, the study analyzes how community-based tourism, eco-friendly services, and socially oriented tourism products contribute to environmental protection, resource efficiency, and long-term destination competitiveness. The paper systematizes key mechanisms through which social products enhance environmental sustainability and proposes strategic directions for integrating social value creation into sustainable tourism policies and business models.