Beyond Philanthropy: Strategic CSR and Poverty Alleviation in Indian Family-Owned Firms

This study examines how Indian family-owned enterprises employ Corporate Social Responsibility 
(CSR) to reduce poverty beyond philanthropic giving. It explores how company values, strategic 
planning, and stakeholder collaboration influence CSR practices. Using mixed methods—including data 
analysis and qualitative insights—the study compares the CSR approaches of major firms such as Tata, 
Reliance, Adani, and Aditya Birla. Findings suggest that family businesses often develop community
rooted programs aligned with national priorities and the United Nations’ Sustainable Development Goals 
(SDGs). These initiatives reflect embedded social commitments shaped by legacy and long-term vision. 
The study recommends policy adjustments to strengthen transparency and support scalable CSR 
strategies that foster inclusive development.