A Review of the Employability of Artificial Intelligence in the Contemporary Entertainment Industry

The process of filmmaking involves many complex and discrete stages, starting with an initial story and continuing through screenwriting, casting, pre-production, shooting, sound recording, post-production, and screening the finished product before an audience, followed by distribution and release. Each of these areas can leverage the advancements in the field of Artificial Intelligence (AI). The objective of this research paper is to explore the existing applications of AI in various stages of the film production process, drawing upon a range of journals, articles, and papers from a variety of disciplines to demonstrate the potential of AI in the future of film production. The article also sets out possible research agendas for the future. The study focuses on the adaptation of AI technologies contributing to the film industry. Data collected is the secondary data that is from various online websites and research articles to gather information about the uses of AI to show patterns, trends, and user preferences. Many technologies have been implemented in various areas of filmmaking: Generative Pre-Trained Transformer 3 (GPT 3) holds a lot of promise in the area of script writing. The latest buzzword in computer imagery is the 'deepfakes'. These are created when artificial intelligence (AI) is programmed to replace a particular person's facial features with another in a recorded video. Scouting sites, casting actors, and other activities such as preparing the filming schedule, all can be made more efficient with AI.