L'IA comme levier de co-création de valeur dans l'expérience client omnicanale: une revue narrative de la littérature

Published January 28, 2026 | Version v1

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1. Laboratoire de Recherche Prospective en Economie et Gestion - Ecole Nationale de Sciences et Gestion de Casablanca

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Journal

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Zenodo

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International Journal of Accounting, Finance, Auditing, Management and Economics, ISSN: 2658-8455, 2026.

License: Creative Commons Attribution 4.0 International

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