FACTORS INFLUENCING STUDENTS' SPORTS PARTICIPATION HABITS: A CASE STUDY OF BADMINTON

The study “Factors Influencing Students’ Sports Participation Habits – The Case of Badminton” aims to identify and analyze the extent to which various factors affect the formation and maintenance of badminton-playing habits among university students. Based on the Theory of Planned Behavior (TPB), the research examines the influence of three factors: Attitude toward badminton, Subjective norms, and Perceived behavioral control on badminton-playing habits. Using a mixed-method approach that combines qualitative and quantitative analysis, the findings reveal with 95% confidence that: Perceived behavioral control (PBC) has a significant impact of 0.737 on badminton-playing habits (BPH); while Subjective norms (SN) exert an influence of 0.151. The factor Attitude toward badminton (ATB) does not reach statistical significance to conclude its effect on the dependent variable “Badminton-playing habits” (BPH). Based on these results, the research team proposes several solutions to enhance students’ badminton-playing habits.