Published December 31, 2025
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Consumer Behaviour and Marketing Trends in the Post-Pandemic Era
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- 1. Asst. Professor, Department of Commerce, Dada Patil Mahavidyalaya, Karjat Dist – Ahmednagar, (MH), India.
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11. Prof. Suryawanshi Sharad Kantilal.pdf
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References
- 1. Belk, R. W. (2020). Consumption in the age of COVID-19. Journal of Consumer Research, 47(3), 303–307. 2. Bhasin, H. (2021). Marketing in the post-COVID world: Strategies and trends. Journal of Marketing Strategy, 12(2), 45–58. 3. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson Education. 4. Deloitte. (2021). Global consumer tracker: Consumer behavior in the post-pandemic world. Deloitte Insights. 5. Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284–289. 6. Euromonitor International. (2022). Top global consumer trends in the post-pandemic era. Euromonitor Reports. 7. Gupta, S., & Malhotra, N. (2021). Consumer behaviour changes in the digital era. International Journal of Consumer Studies, 45(6), 1243–1256. 8. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley. 9. Kotler, P., & Keller, K. L. (2022). Marketing management (16th ed.). Pearson Education. 10. McKinsey & Company. (2020). Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis. McKinsey Insights. 11. Sheth, J. (2020). Impact of COVID-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, 280–283. 12. Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson Education. 13. Statista. (2023). Digital commerce and consumer behavior trends post COVID-19. Statista Research Department. 14. UNCTAD. (2021). COVID-19 and e-commerce: A global review. United Nations Conference on Trade and Development. 15. World Economic Forum. (2022). The future of consumption: Post-pandemic consumer behavior. WEF Reports.