D9.1. MUSIC online presence and visual identity kit

The present document represents Deliverable D9.1. MUSIC online presence and visual identity kit of the MUSIC project. It has been developed as part of the Work package 9 – Dissemination, communication, and exploitation and it consist of a description of the website www.musicproject.eu created for the project and the future activity of the social media networks of the project. The MUSIC website is the main tool for the project’s Dissemination and exploitation plan including communication activities (D9.1), and social media networks are the main channel to spread the communications.
The website is essential to reflect all the advances and results of the investigation in this project, to promote the results and collect all the Communication and Dissemination (Comm & Diss) actions. Therefore, its design, management, maintenance, and generation of content are key activities to maintain stakeholders’ engagement with the project.
This report describes the overall website and defines the strategy that will be followed – It is organised in following points:
• (1) Introduction to the corporate image, website and social networks.
• (2) A definition of the Digital Marketing Strategy related to the website.
• (3) The description of the technical characteristics of the website.
• (4) The overall website structure and its sections.
• (6) Information related to social networks.
• (6) Responsibilities of the consortium regarding the website.
• (7) The monitoring tools that will be used to measure website returns and improve the strategy.
• (8) A definition of the strategy to manage the social media networks of the project.
• (9) Responsibilities of the consortium regarding the website.
• (10) The monitoring tools that will be used to measure social media networks returns and improve