LINGUO-COGNITIVE STUDY OF CONCEPTUAL METAPHOR IN ENGLISH AND UZBEK MEDIA DISCOURSE

This article analyzes the linguo-cognitive features of conceptual metaphors in English and Uzbek media discourse. Media texts play an important role in shaping social thinking, values, and ideological views, where metaphors function as central cognitive mechanisms. The study identifies major conceptual metaphors used in English and Uzbek mass media and provides a comparative analysis of their similarities and differences.