E-GOVERNANCE: A REVIEW OF INDIAN TOURISM AND HOSPITALITY

Abstract:

Digitalization of business processes plays a key role in the ease of doing business. Digital India was a flagship program initiated by the government of India on July 1, 2015. As per the report published by the World Bank, “Doing Business 2020,” India has emerged as one of the most attractive destinations not only for investments but also for doing business. India jumps 79 positions from 142nd (2014) to 63rd (2019) in the World Bank's Ease of Doing Business Ranking 2020. NIDHI (National Integrated Database of Hospitality Industry) aspires to become a gateway to opportunities for the hospitality & tourism industry. India is one of the fastest growing and most populous countries in the world; it needs a vast & efficient business database to simplify the business application process. The study's motive is to find the factors promoting the simplification of doing business, challenges, and scope for improvement. A comprehensive study of reports, rankings, and statistical perspectives shows the importance and role of G2B (government-to-business model).