METHODOLOGY FOR ANALYZING THE EFFECTIVENESS OF INNOVATIVE PROCESSES AT ENTERPRISES

This article analyzes the issues of assessing the effectiveness of innovative activity in industrial enterprises,
including its theoretical and practical aspects. Innovative activity is interpreted as a key factor in enhancing enterprise
competitiveness, improving production efficiency, and introducing new technologies. When assessing innovative activity
in the industrial sector, economic, technological, social, and environmental factors are considered in close interrelation.
The article highlights the main system of indicators used to determine the effectiveness of innovative activity, as well
as their methodological foundations and analytical approaches. At the same time, based on the experience of foreign
countries, the paper identifies ways to improve innovation management systems in industrial enterprises. In assessing
the effectiveness of innovative activity, the possibilities of using integral indicators, multi-criteria analysis methods, and
the investment return coefficient are analyzed