SHAPING EMPLOYEE BEHAVIOR THROUGH ORGANIZATIONAL CULTURE: ROLE OF ANALYTICAL, CREATIVE PROBLEM-SOLVING AND PERSONAL STRESS-MANAGEMENT SKILLS

Manufacturing firms today operate in environments characterized by intense competition, rapid technological shifts, and rising performance expectations, making the role of employee behavior more critical. Many firms struggle with inconsistent problem-solving practices, limited creativity on the production floor, and growing stress levels among workers, all of which undermine productivity, quality, and operational reliability. Therefore, this study is an attempt to highlight the role of organizational culture in the promotion of employee behavior through solving problems analytically, solving problems creatively and managing personal stress. Three hundred and eighty-seven (387) responses were received through questionnaire survey and analyzed by using PLS-SEM. Results of the study demonstrated that organizational culture has significant contribution to the promotion of employee behavior. Furthermore, solving problems analytically and managing personal stress has direct as well as indirect effect of employee behavior. Organizational culture increases solving problems analytically and managing personal stress which further leads to organizational behavior. These findings contributed significantly to literature and provided valuable insights for policymakers.