Raw Data Article - From Vibes to Waifus: Why Indonesians Love Their Coffee Shops

This repository contains the complete research materials supporting the article entitled “From Vibes to Waifus: Why Indonesians Love Their Coffee Shops.” The study explores consumer behavior and emotional, social, and experiential factors influencing the popularity of coffee shops in Indonesia, using a quantitative research approach.

The uploaded materials include:

• Excel datasets used for Bootstrapping and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis.

• Raw questionnaire responses collected from respondents.

• The questionnaire link was used for data collection. https://docs.google.com/forms/d/e/1FAIpQLSe6swsPZcFSC23FlIcLgw96NICO4e0wpaH5Apgo4lMhVt6bJA/viewform?usp=header 

• The full scientific article authored by the researcher.

• Visual documentation of the Bootstrapping and PLS-SEM results, including model outputs and path analysis figures.

These materials are provided to ensure research transparency, methodological clarity, and data reproducibility. They may be used for academic reference, replication studies, or further research in consumer behavior, experiential marketing, and lifestyle-driven consumption in emerging markets, particularly Indonesia.