Immersion in Art: Hybrid and Living Art

This article examines the characteristics of art attributed to artistic activities and creations that use the latest technological tools. It also considers the process by which this art influences the viewer. In this article, I will demonstrate the appropriative and reductive nature of this meaning of ‘immersion.’ To this end, I will utilize the anthropological concept of art, especially that of A. Gell’s, which emphasizes the relational nature of art. Through description of two case studies: a performance produced as part of the XR Festival in Florence in July 2024, and the time-space of Warsaw’s Cursed Soldiers Museum, I will explore the scope of this currently popular concept and propose a direction for interpreting ‘immersion’ in the human world.