A STUDY ON THE ATTRACTIVENESS FACTORS INFLUENCING HERITAGE TOURISM: TOURIST PERCEPTIONS AND DESTINATION APPEAL IN PONDICHERRY

This study describes and finds out to the Tourist Perceptions and Destination Appeal in Pondicherry Heritage Tourism Attractiveness. Here Heritage Tourism Attractiveness factors are Cultural and Historical Value, Infrastructure and Accessibility, Preservation and Maintenance, Tourist Experience and Engagement, Marketing and Information Availability, Local Community Involvement and Safety and Security. In the study to finds out through the Path Regression Analysis, which factors are most impact to Pondicherry Heritage Tourism?. The convenience sampling technique is applied to this study to measure tourists perceptions and opinions about the Heritage Tourism.