Published 2026 | Version v1

Pemasaran Hasil Pertanian

  • 1. ROR icon Universitas Halu Oleo

Description

Pemasaran Hasil Pertanian

Files

Pemasaran Hasil Pertanian.pdf

Files (134.9 kB)

Name Size
md5:9e8ef78642c85d3bb4845fd180370a84
134.9 kB Preview Download

Additional details

References

  • [1] H. Jiang and F. Wang, "Analysis of influencing factors on performance evaluation of agricultural products network marketing based on AHM," in Proc. 2009 2nd Int. Conf. Power Electronics and Intelligent Transportation System (PEITS), 2009, pp. 1–5.
  • [2] H. Jiang and J. Ruan, "Applying rough set theory to evaluate network marketing performance of China's agricultural products," Journal of Computers, vol. 5, no. 12, pp. 1855–1862, 2010.
  • [3] S. Wang, "Marketing problems of agricultural products in China based on intelligent search," Advances in Intelligent Systems and Computing, vol. 1281, pp. 421–428, 2021.
  • [4] Z. Hu and Q. Zhou, "Research on key technologies and innovative strategies for precision marketing of special agricultural product e-commerce based on user profile," Lecture Notes in Networks and Systems, vol. 726, pp. 233–242, 2025.
  • [5] S. Chao, "Construction model of e-commerce agricultural product online marketing system based on blockchain and improved genetic algorithm," Security and Communication Networks, vol. 2022, Article ID 8745632, 2022.
  • [6] Y. Cai, Y. Lang, S. Zheng, and Y. Zhang, "Research on the influence of e-commerce platform to agricultural logistics: An empirical analysis based on agricultural product marketing," International Journal of Security and Its Applications, vol. 9, no. 6, pp. 195–204, 2015.
  • [7] Z. Chen and L. Shi, "The investigation of the improvement of agricultural product uplink based on rural e-commerce," Journal of Physics: Conference Series, vol. 1450, p. 012067, 2020.
  • [8] J. Zhang, Y. Zhao, L. Lu, et al., "The current situation and countermeasures of the industry development of agricultural products with regional characteristics and advantages," IOP Conference Series: Earth and Environmental Science, vol. 252, p. 022083, 2019.
  • [9] Y. Jiang, "Research on e-commerce consumer factors of agricultural products in agritourism based on data mining technology," International Journal of Multimedia and Ubiquitous Engineering, vol. 11, no. 7, pp. 153–162, 2016.
  • [10] S. Rustam, R. Darma, M. H. Jamil, et al., "Analyzing marketing mix strategies and personal factors influencing BISI hybrid maize seed purchases: Insights from agricultural development in Soppeng District, Indonesia," Sustainability (Switzerland), vol. 17, no. 4, p. 1897, 2025.
  • [11] S. Singh and M. Sayyad, "Driving sustainable consumption through traditional Indian farming practices – Can Deccan Development Society (DDS) sustainably scale it?" Emerald Emerging Markets Case Studies, vol. 15, no. 1, pp. 1–18, 2025.